US Kids Market for Games

Video: US Kids Market for Video Games

The US kids market for video games is controlled by regulators, the wallets of parents and the demands of a range of different child needs, but success is still attainable.

Today’s video is a CONSULGAMER favorite, discussing how social game developers can successfully monetize children while still meeting the needs of the Children’s Online Privacy Protection Act (COPPA) and the Children’s Advertising Review Unit (CARU).

US Kids Market for Video Games
Smart Bomb finds success monetizing US kids market video games through subscription services.

In this twenty-five minute video, Smart Bomb Interactive CEO Clark Stacey explains how his company finds success by focusing less on whales, and more on keeping parents and children happy.

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Video game data and analysis from a consultant