Sony In-Game Advertisements

Games Go TV With Ad Breaks

We’re already trained to have our free broadcast TV and paid cable put on hold to watch a few ads, and a new patent by Sony shows we may see this coming to console games as well.

Sony’s patent takes things further than you might expect — instead of showing an ad between levels, Sony’s design has the ad appear in the middle of the action.  The current design is to slow down gameplay, fade to an ad, and then fade back into gameplay.

Sony In-Game Advertisements

The internet is up in arms, but with Free to Play and ad-supported games taking off in mobile and social, Sony is being forward thinking in building new ad-models that could support ad-subsidized games in the future.

Sample In-Game Ad During Gameplay
Sample In-Game Ad During Gameplay

Read more at Insert Coin.

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