Managing mobile game user acquisition costs will make or break game development studios, and this video by Christian Calderon, the Head of User Acquisition at Dots details best practices all studios should follow.
Watch the twenty-three minute video below for details on how Dots gained 35 million players, with just 14 employees by using mobile game user acquisition best practices. The analytical (and understandable) approach includes volume management tactics to save money, acquisition approaches, and details on specific technologies. The full deck can be downloaded here.
Get more free advice and data on game development on our Game Development Channel. This discussion occurred at the Casual Connect conference on July 14, 2014.