App store optimization for games is more important than ever, and this twenty minute video summarizes how game developers should build their ASO strategy.
The presentation compacts an eight hour class into twenty minutes, and slides can be downloaded here.
In summary, the strategy notes:
- Find a niche
- Define one angle
- Research keywords
- Find competition
- Find traffic
- Define potential keywords
- Wait… wait…
- Test, track, repeat
Read more about app store optimization for games here.