App store optimization for game developers

Video: App Store Optimization for Games in 20 Minutes

App store optimization for games is more important than ever, and this twenty minute video summarizes how game developers should build their ASO strategy.

App store optimization for games
Keyword selection should be driven by research and strategy, not by what seems most popular at the time.

The presentation compacts an eight hour class into twenty minutes, and slides can be downloaded here.

In summary, the strategy notes:

  • Find a niche
  • Define one angle
  • Research keywords
  • Find competition
  • Find traffic
  • Define potential keywords
  • Attack!
  • Wait… wait…
  • Test, track, repeat

Read more about app store optimization for games here.

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Video game data and analysis from a consultant