Mobile game subscription services are a viable monetization option for mobile gamers, according to a new Harris Poll conducted on behalf of Branchfire.
While free-to-play is still the primary monetization engine behind most mobile games, survey results indicate that 11.1% of mobile/tablet users subscribe to a monthly subscription-based gaming app.
Among all mobile/tablet consumers who use subscriptions for any product, gaming is the second-most popular subscription service, only behind streaming TV/movie services like Netflix and Hulu Plus.
The survey also revealed consumer perspectives on how to price apps. 49% of consumers said they are willing to pay monthly subscriber costs. Premium-priced apps faired far worse – only 2% of consumers are willing to pay over $25 for a mobile app.
Survey attributes, as provided by Branchfire:
This survey was conducted online within the United States between July 8-10, 2014 among 2,042 adults (aged 18 and over), of which 1,298 own a tablet or smartphone, by Harris Poll on behalf of Branchfire via its Quick Query omnibus product. Propensity score weighting was used to adjust for respondents’ propensity to be online.