Mobile Game Genre Prefences by Gender

Data: Mobile Game Genre Preferences by Gender

Mobile game genre preferences by gender still matter, with the majority of genre playtime skewing towards a particular gender.  While games are increasingly accepted as being played be everyone, particular genres are still played more often by one gender over the other.

Of nineteen genres monitored on the Flurry mobile application platform, fifteen had a particular gender preference. The report logged activity across 1.1 million devices.

Mobile Game Genre Preferences by Gender
Mobile Game Genre Preferences by Gender

Mobile Game Genre Preferences for Females

The following genres are played more often by females:

  • Endless Runners
  • Brain / Quiz
  • Social Turn-Based
  • Bingo
  • Match 3 / Bubble Shooter
  • Casino / Poker
  • Slots
  • Solitaire
  • Management / Simulation

Mobile Game Genre Preferences for Males

The following genres are played more often by males:

  • Action – RPG
  • Shooter
  • Sports
  • Tower Defense
  • Strategy
  • Card / Battle

Neutral Mobile Game Genre Preferences

The following genres do not indicate more play time by males or females:

  • Physics / Puzzle
  • Racing
  • Platformer
  • Arcade

Don’t Limit Your Next Game Based on These Mobile Game Genre Preferences

While it is critical to identify the potential target market of your next game, CONSULGAMER also wants against letting a “follow the flock” mentality drive all game design and marketing decisions.  The data above indicates a strong preference among different audiences for different types of games, but should not be used as a hard-line rule regarding who to target your next game towards.

Source: Flurry

Leave a Reply

Your email address will not be published. Required fields are marked *

Video game data and analysis from a consultant