Mobile game genre preferences by gender still matter, with the majority of genre playtime skewing towards a particular gender. While games are increasingly accepted as being played be everyone, particular genres are still played more often by one gender over the other.
Of nineteen genres monitored on the Flurry mobile application platform, fifteen had a particular gender preference. The report logged activity across 1.1 million devices.
Mobile Game Genre Preferences for Females
The following genres are played more often by females:
- Endless Runners
- Brain / Quiz
- Social Turn-Based
- Match 3 / Bubble Shooter
- Casino / Poker
- Management / Simulation
Mobile Game Genre Preferences for Males
The following genres are played more often by males:
- Action – RPG
- Tower Defense
- Card / Battle
Neutral Mobile Game Genre Preferences
The following genres do not indicate more play time by males or females:
- Physics / Puzzle
Don’t Limit Your Next Game Based on These Mobile Game Genre Preferences
While it is critical to identify the potential target market of your next game, CONSULGAMER also wants against letting a “follow the flock” mentality drive all game design and marketing decisions. The data above indicates a strong preference among different audiences for different types of games, but should not be used as a hard-line rule regarding who to target your next game towards.