Microtransaction products are driving the industry’s growth, and smart developers should view all available options when building out their microtransaction product catalog. Game designers will want to choose between consumable microtransactions and permanent microtransactions when classifying different products available for purchase within their games.
Consumable Microtransaction Products
Coca-Cola wouldn’t be one of the largest companies in the world if you could drink all the soda you’d ever need after buying one limitless can of Coke. Products that run out and have to be repurchased are the lifeblood of most industries, and are now the lifeblood of many free to play games.
Consumable microtransactions are short-term gameplay modifiers: players can buy them for super powers when needed, to restore much needed health at a critical moment, or to decrease the amount of time one has to wait to complete a task.
Depending on the game, consumable microtransaction products can take many forms, but below are a few CONSULGAMER found through our work:
- Plane Ride
Permanent Microtransaction Products
Not everything in life is fleeting, and permanent microtransactions stay with their buyer throughout the life of a game.
Permanent microtransasction products are often priced higher than consumable microtransactions, and include game enhancing features, vanity products purchased purely for aesthetics, as well as additional level packs, characters and campaigns. And they never run out – the consumer gets to keep these products throughout their experience with the wider game.
Examples CONSULGAMER found through our work include:
- Car accessories
- Football Players
Game developers are no longer constrained to selling only one product tied to their game. Using a variety of microtransaction products, developers can offer different products for the different needs and wants of their customers.