Friday Fact: CPI for F2P MMO Games

“The average cost per install for a free-to-play MMO in the US was about $8 dollars” – SuperData report, describing March 2014

This data point, highlighting a high CPI for F2P MMO games, indicates high demand for acquiring users by an aggressively competitive market.  Smaller developers may find themselves unable to compete in bids for acquiring users given the high CPI for F2P MMO games, and my want to consider other game marketing solutions.

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Video game data and analysis from a consultant