Mobile game genres each behave differently, with their own target audiences, gender preference and monetization potential. These five points presented at Casual Connect in July 2014 by Patrick Walker, EEDAR‘s … Continue reading 5 Mobile Game Genre Data Points That Will Impact Your Game
Increasing mobile game user retention is often overlooked by user acquisition strategies, but games that keep their users coming back will monetize far more effectively than those that can acquire … Continue reading Increase Mobile Game User Retention
World of Warcraft subscription numbers tell a story against every one of the this year’s buzz worth events: the game is not on mobile, it’s not Free to Play, and … Continue reading 2014’s Surprises: World of Warcraft Subcription Numbers
Tablet game revenue growth is expected to jump 58% in 2014, grossing $7.6 billion in global revenue by the end of the year. The revised estimates from analysis firm New … Continue reading Tablet Game Revenue Growth Makes 2014 the The Year of the Tablet
Managing mobile game user acquisition costs will make or break game development studios, and this video by Christian Calderon, the Head of User Acquisition at Dots details best practices all … Continue reading Video: Mobile Game User Acquisition Best Practices
Mobile game subscription services are a viable monetization option for mobile gamers, according to a new Harris Poll conducted on behalf of Branchfire. While free-to-play is still the primary monetization … Continue reading Mobile Game Subscription Services are Accepted by Consumers
The price of publicly traded companies in the video game industry can provide a barometer for the wider industry, and the significant drop in the price of Activision stock over … Continue reading Why Activision Stock is Down 17% in a Month (Guest Post)
Split from eBay, PayPal can focus on its strongest digital categories and grow in acceptance as the top game currency. As a game currency, PayPal is already at the top … Continue reading PayPal Can Become The Game Currency
Females using mobile apps are likely to spend more and stay with your game longer, according to new female monetization metrics data. A new study by Flurry indicates stronger metrics … Continue reading Data: Females Monetize Better Than Males
Video game market segmentation is constantly adapting with the changing video game market, but two distinct audiences spending roughly the same dollars now drive today’s market. Core gamers today bring … Continue reading Video Game Market Segmentation Data